Air tickets online

The market of air tickets sales passes a reorientation stage in Ukraine – from offline to online format. To reserve and buy air tickets online for our compatriots becomes norm.

On our website you can:

Elena Kashperskaya, the director of aviation agency Airlife, tells about advantages and disadvantages of these working methods with the client.

– Air tickets online: what is this new way of booking and sale? What makes it convenient for clients?

– New approach gives to the client more freedom of choice: when and where to make a booking, how to pay and receive the air ticket. He/she can answer these and other questions, having visited the website of agency. Professional support is extremely important here, but while the client makes a booking online, he/she learns about the part of important information by himself/herself. It excludes a possible mistake of the airline ticket agent. Moreover, the increase in number of the websites giving opportunity to make a booking online leads to continuous improvement of the offered options and content.

– What is your role in the course of formation of air tickets sales online in Ukraine?

– More than two years the ticket consolidator of Airlife actively cooperates with travel agencies, which wish to add the main business of the travel services with sale of air tickets both online, and offline. Now the agency Airlife Club network includes more than 500 travel agencies all over Ukraine. Distinctive feature of our system of work with agents – their training. During 2010 we provided more than 50 trainings in all regions of Ukraine. The agents program training includes bases of client support, use of all opportunities of online booking system, and also gives information on features of separate airlines’ sales.

– Some experts consider that online solutions “loosen” discipline of air ticket offices work. To what extent do you agree with this opinion?

– In the work with agents, we build work with the minimum risks for the client. The client receives full and reliable information concerning availability, cost and fare rules. And also he/she chooses the most convenient form of communication, payments and deliveries. As for a ticketing, it is carried out only at our IATA-accredited office with verification of all data provided by the agent. Concerns about poor quality of service provision on sale of air tickets online are somewhat exaggerated.

– What difficulties do you have when selling air tickets online?

– There are difficulties, of course. First, it is a dumping. Both from competitors, and from airlines. Incorrect granting net prices on the airline website to the client leads to the fact that work of the agent is to free inform on flight options. Secondly, it is high risk of fraud in the sphere of electronic commerce. Therefore, we advise to buy air tickets online at the checked agencies.

– And still, what is a key of success for you in online sales of air tickets?

– Strategy of our company defines online not simply as technology of sales, and as business philosophy. We are interested that the trust and interest in online solutions grew the fastest rates. Tourist industry – the extremely favorable environment in order that the client could master easily and simply a new format of communication with service provider.

Interview of Elena Kashperskaya, the director of Airlife, in the Ukrainian tourist newspaper
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